The label Abercrombie & Fitch launches Jeansgro e 000

Who should be there fit? The American fashion brand by selling jeans in the children’s format clearly opts thin clients.

The trend

Away from skinny models and unrealistically small sizes – this is the trend of brands such as H & M and mango . However, Abercrombie & Fitch will not jump apparently on this success bandwagon. Anders is not to explain why the group now brings out zero jeans in new size triple.

The 000 is the German size 28. For comparison, an average woman wears dress size 38/40 in Germany. Who in size triple zero fits, has rather the mass of a little girl than a woman.

Starving for size 000

Of course, there are always women who have a very slender body – but this is not the general public. Therefore Abercrombie & Fitch must can be now favor the accusation in the international press, to promote anorexia . Because: The majority of women and girls who can attract size triple zero, do this only when they are hungry.

The corporate philosophy of Abercrombie & Fitch made it clear already 2013 head Mike Jeffries in an interview: “in every school, there are the cool and popular kids, and then there’s still the not so cool kids. We want the cool kids”, so the Manager according to Then there was immense criticism from all sides. Whether the company with its new “bestseller” fallen has done one himself, remains to be seen.

Clothing sizes from XL anyway not even offered at the American company.