Extra thick, extra lots of ads, extra many models and even more fashion in there – for fashion magazines the September issue is the most important of the year. Why, explains Our site.
Why are the September issues so important?
September marks the turning point between summer and autumn season. All new trends and collections of autumn and winter fashion must be presented and analyzed. “September is the January fashion, then everything from new starts,” explains Candy Pratts Price from the U.S. “Vogue” in the documentary “the September issue” the peculiar time in the fashion universe.
Why are the September issues bigger than all the others?
The September issues of “Vogue”, “Elle”, “Harper’s Bazaar”, and co. not only the most important, but also the thickest of the year are “Glamour”. The reason: They are best booked by the advertisers as compared to the rest of the year, rinse the most money of all expenditure in the coffers of the big publishing houses. The ad glut of in September spending explains the industry so that the fragrance manufacturers bring their new creations on the market in the fall, the fashion label for the first time apply the trends for autumn and winter. Another reason: The holiday shopping season and the accompanying gifts-shopping Marathon. He begins, even if it is hard to believe, even now.
The September issue is the thickest 2014?
The upcoming September issue of the American ‘vogue’, the most important and influential fashion magazine in the world, has a total 856 pages, of which 631 ad pages. The “Vogue” so unchallenged ranks at the top of all high-gloss September editions. But compared to last year, the 4.5 percent of fewer ads are (2013: 916 pages, of which 665 ad). But this is not a general trend: so the U.S. edition of “InStyle” recorded an Anzeigenplus of six percent, the the “Harper’s Bazaar” 11.6 percent. The year’s September issue of German “Vogue” is even the most successful in the history since market introduction in 1979.
The September cover
However, it is far more exciting than any numbers games which celebrity, what model, which new look of what designer it creates on the coveted cover of the September editions. Smalls, Cara Delevingne and Karlie Kloss adorn the cover of the U.S. ‘Vogue’ in this year of the top models of Joan. This is a message. Finally, many adorned the front pages of the September-US-‘Vogue’ many years only Hollywood stars. Editor in Chief Anna Wintour, it was the mid of 1990s that first recognized promotional power of celebrity cover and thus put the entire magazine industry. The actors were all of a sudden the new top models. Apparently, Wintour now – as so often – has the right idea again. Because: Not just supermodels are the top models on the current cover, there are the “Instagirls!”, so that girls who are the most active, most popular and most sought after in the social networks. But the designer, who wear the models on the cover, can look forward to. Among others, Jason Wu and Proenza Schouler, which are promptly thanked Instagram with a post are in this year.
“September issue”-the documentary
Who wants to look behind the scenes of a “September issue”, can see the eponymous film by R. J. Cutler. The excellent documentation accompanied the formation of the U.S. “Vogue” in 2007. The issue weighed 2.5 kilos at the end and extended to 840 pages, which alone, 727 pages advertisements were. 13 million times it was sold – until today an absolute record! The issue now for 400 dollars is traded among collectors.
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